Music fans prefer social networks to press

Based on a survey of 17, 000 internet users worldwide, the study - When did we start trusting strangers? - indicates that the advice of total strangers is now preferred to conventional media and consumer information.

It shows that social media has become a platform for directly sharing opinions, and especially those relating to music - 57 per cent of participants surveyed said they review music online and over a third of social network users share their musical opinions.

'The influence economy is all about truth and transparency,' said Tom Smith, research manager at Universal McCann. 'Brands that live up to their marketing promises and deliver quality products will benefit from consumer recommendation.

'Marketers need to engage with this new platform if they are to ensure their brands thrive in the era of influence,' he added.

Of course, this is good news for Musolife.com - we offer news, reviews and features as well as artist showcases and the first social networking portal for classical musicians.

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